GTEK Infrared’s old website had serious security issues, slow page speeds, and customers could not find the business online. As a solution, Harmony Digital built a new website with SEO content and a WooCommerce online store.
The new GTEK website has paid for itself with increased sales. Website traffic and customer phone calls are also increasing each month.
Brisbane Business Impacted by Failing WooCommerce Website
GTEK Infrared is a leading thermal camera distributor in Australia. GTEK specialises in Teledyne FLIR cameras, custom OEM infrared camera builds, and thermography training.
Led by Grant and Tracey Law, their established business is doing well, but they faced serious issues with their old website.
These issues included:
- WordPress login errors
- Website crashes caused triggered by out of licence plugins
- Woo Commerce and PHP Fatal errors; and
- Corrupted WordPress directory files
There were also issues with the website navigation, content flow, dead web links, missing footer, and dated Woo Commerce product pages.
SEO Savvy Competitors in Infrared Camera Market
Of greatest concern, the GTEK website was losing market share to SEO savvy competitors. GTEK was only ranking for 112 keywords while its major competitors were ranking up to 3,000 keywords.
This low SEO keyword ranking meant that GTEK appeared low in local Google Search rankings and sometimes not at all.
The old GTEK website needed a major overhaul to help it rank in the search engines, compete against competitors, and enable GTEK to attract customers online.
GTEK had hired other web developers but had been let down by low quality website builds, a lack of search engine optimised content, and bad strategic advice.
Poor Google PageSpeed Results Hurt Search Engine Rankings
One of the greatest issues was a previous web developer’s decision to house the GTEK website on a shared US hosting server. This is not good practice as Australian websites need to be housed in Australia to deliver content quickly.
As a result, the GTEK home page was taking 19 seconds to fully load because Australian customers needed to wait for the US server to load the web pages.
The slow American ISP server speeds help explain the low Google PageSpeed results. The old GTEK website only ranked 20 out of 100 while optimised websites typically rank in the 80s and 90s.
Google Search also ranks down websites that take more than 3-4 seconds to load which further compounded the GTEK website issues.
WooCommerce Hacking Attempts and Corrupted Files
GTEK faced serious security issues with its old website. The site was hosted with a US based ISP with a reputation for security issues including hacking and malware attacks.
As a temporary measure while the new SEO website was being built, we:
- removed unnecessary admin logins
- beefed up the password strength
- installed security software
- ran a sweep of the directory files; and
- updated the WordPress plugins
New Australian ISP Protects WooCommerce Website
The newly installed security software on the old GTEK website tracked 871 hacking attempts in the first week. To reduce these attacks we migrated the old website to Andfer Technologies, a trusted Australian hosting provider.
The benefits were twofold with increased speed and security.
Housing Australian websites with local ISPs help deliver faster page speeds for local customers. Andfer’s server level security combined with the new website security led to an 90% drop in hacking attempts.
New Encrypted Connections Keeps Website Users Safe
As part of the website migration to the new ISP, Harmony Digital also worked with Andfer to install new SSL certificates.
The new Hypertext transfer protocol secure (HTTPS) security now provides website users with an encrypted connection and it authenticates the GTEK website’s identity.
Increase Website Traffic by Adding Extra Domains
GTEK also add a range of orphan domains that had been purchased but never used. These domains are now housed with the Australian ISP and are redirecting website traffic direct to the GTEK domain: www.gtek.com.au.
This is an excellent way for Australian businesses to increase their digital footprint at a nominal cost.
New GTEK Infrared WooCommerce Website Scope
After stabilising the old GTEK website, Harmony Digital delivered a new SEO website with over 60 WooCommerce product pages.
To inform the new SEO content we researched the thermal camera market to identify trends and opportunities. We then developed a comprehensive keyword list that captured the most popular words and phrases customers use when searching on Google for thermal cameras.
In consultation with the client, we then developed three dedicated content pages to promote GTEK’s most important products and services.
The three core purpose pages include:
- Thermal Imaging Solutions to show customers the solutions for Electrical, Solar Power, Plumbing, Mining, and Transport
- Thermography Training to explain the benefits of IR camera training, and to list upcoming training sessions; and the
- GTEK Product Range to channel customers into dedicated categories such as Handheld Thermal Cameras, Driving Enhancement Cameras, and IR Camera Lenses
Improved Digital Footprint
To maximise GTEK’s digital footprint, Harmony Digital also created a Home page, and dedicated About Us, Contact Us, and Latest News pages.
GTEK Infrared Customer Testimonial
At Harmony Digital we value what our clients have to say.
GTEK Accounts Manager Tracey Law recently posted this review on our Google Business Profile which kindly sums up our services:
“From the moment I met David from Harmony Digital I knew we had, at last, found the right person. Finding the right person to listen to your needs and follow through has always been a thorn in my side until now.
“David is extremely professional, and WOW is he thorough. In all the years of having a website, I have never had someone with such a great eye for detail. He gets to know your product, gets to know your business then focuses on what’s missing and how to make it work better for you.
“If you are looking at getting your rankings up, increasing movement through your site, upgrading your website, or a brand-new site, I cannot recommend Harmony Digital and its support team highly enough.
“I have gone from almost no traffic to daily enquiries in the first seven weeks of the new website being published. And the ongoing support to GTEK Infrared is invaluable.
“Feel free to check out my website, www.gtek.com.au, it looks great, and it’s now worth every cent and it’s all thanks to Harmony Digital. Give him a call, you won’t regret it.”
Tracey Law – GTEK Infrared
SEO Website Pays for Itself
Two months after their new WooCommerce website was published, GTEK Infrared happily reported that the site has paid for itself. The Harmony Digital Team couldn’t be happier with this result.
Ongoing SEO and Digital Marketing Support
Following the launch of the new GTEK website and the establishment of GTEK’s Google Analytics and Google Search Console reporting, Harmony Digital provides these ongoing services:
- Website maintenance and software updates
- Ongoing keyword, titles, and description optimisation
- Ongoing content creation including new SEO articles that meet Google Search standards
- Over 60 WooCommerce product pages
- Guest blog posts
- Social media posts
- Google Business Profile content updates
- Local business directory listings
- Biannual GTEK email newsletters
Transcript of GTEK Infrared Testimonial Video
“Our old GTEK Infrared website was terrible. It has never ever been financially worth it. We’ve spent 1000s and 1000s of dollars on our old website over the years, and it was never ever successful. We were constantly getting spam messages and we never had sales. It was just never an inefficient site.”
Affordable SEO Brisbane
“We first met David at Harmony Digital after we had a meeting at our local BNI chapter. David bought website designs to the meeting and he grabbed my attention immediately.
“He seemed extremely switched on knows exactly what he’s doing. And he was just ticking all the boxes for things that we desperately needed for our website.
“After a first meeting with David, we knew that we’d found the right person to finally get our new website up and running. We now have our e-commerce SEO website, which looks amazing, thanks to David.
WooCommerce Website Increased Customer Enquiries
We are now getting website generated customer calls on our level one thermal infrared camera training and our product range. We have never had these sorts of enquiries ever before. So our website traffic has definitely increased.
We now get compliments on our website all the time. If you’ve got a website that’s just not working for you, give him a call. It’ll be well worth it.”
Tracey Law, GTEK Infrared video testimonial
