Emotional wellness coach Tracy Prescott helps women to live their best lives. However, her old website was slow to load and wasn’t reaching new clients online.
As a solution, Harmony Digital built a website with SEO content and new branding. The new site ranks on Google, has an improved traffic bounce rate, and has increased phone calls and sales.
Wellness Coach Website Not Ranking on Google
Self Connection helps women to love themselves without judgment, to feel confident, and to live their best lives.
Their face to face programs include Mindset Challenges and Emotional Wellness Coaching. These programs help women identify blockages, and to learn new tools to bring mindfulness, health and wellbeing, and self-reflection into their lives.
However, Tracy Prescott from Self Connection was facing real issues building her client base. Her old website had a range of design and technical issues and it was not ranking on local Google Search results.
Ranking on Google Search is Critical for Brisbane Businesses
When Harmony Digital was called in to fix the old site, it had missing images, duplicated content, and the e-commerce functions were not working.
The old Self Connection website also lacked search engine optimised (SEO) content to help it rank on Google against established competitors.
According to Statista, 94% of Australians search on Google for products and services before calling a business or making a purchase. If a Brisbane business doesn’t rank on the first page of Google for relevant keywords, most customers will never visit their website.
High Bounce Rates Mean Lost Sales for Wellness Coach
When customers were able to find the old Self Connection website, the navigation wasn’t easy to use and the key services were not clearly explained.
This led to a high bounce rate where website visitors land on a website and then leave quickly. Poor bounce rates are typically 3-5 second from the page loading to the customer leaving.
New Self Connection Website Increases Sales
Harmony Digital started the rebuild of the Self Connection website by analysing the women’s health and wellbeing market and studying competing websites.
We then identified the keywords and phrases that women use when searching for life coaching and emotional wellbeing. This keyword research was then weaved into new content that explain Self Connection’s services and makes it easy for women to select the right help for their needs.
Top 7 Benefits of a SEO Website for Wellness Coach
The new Self Connection website offers:
- SEO content that resonates with women
- A growing list of Page 1 Google rankings for top keywords
- Fast page speed
- Easy navigation and dedicated marketing funnels
- Clear calls to action including phone numbers and online forms
- New branding including logo and design elements
- Dedicated designs optimised for desktop, tablet and mobile users
Ongoing Digital Marketing Support for Wellness Coach Business
Following the launch of the new Self Connection website, Harmony Digital has provided these services:
- Google Business Profile and content updates
- Google Analytics and Google Search Console reporting linked to the Self Connection website
- Website maintenance, software updates, security scans, and cloud backups
- Ongoing keyword, titles, and description optimisation
- SEO content creation including new articles
- Social media cross promotions
- Advice on email newsletters to drive new customers to the Self Connection website
Google Business Profile
The Google Business Profile promotes the Self Connection website and helps build the brand online:
Self Connection Testimonial
At Harmony Digital we value what our clients have to say. Tracy provided this review:
“Harmony Digital are masters at what they do! They built my website from the ground up, included my requirements along with an incredible amount of market research that they had done on my behalf.
“My new website is everything that I had hoped for and more. Within a matter of weeks it was ranking on Google searches thanks to their skill with SEO optimisation.
“Harmony Digital always went above and beyond for me and the value they provided whilst sticking to my budget parameters was outstanding. I can’t recommend David and the team highly enough. Their service well and truly exceeded my expectations! You won’t be disappointed!”
Tracy Prescott – Self Connection
Brisbane, Queensland
Self Connection Testimonial Video Transcript
“My previous website wasn’t even ranking on Google, so if people were trying to search for me, they couldn’t, I wasn’t even coming up. It was quite clunky to use as well, I really found it difficult to post any updates or articles on it.
“I was introduced to David from Harmony Digital while I was searching for a solution to these problems. I felt like he really understood what issues I was having and I felt like he really connected with my problems. And I felt really confident that he’d be able to provide a solution to what I was needing.
“Really, the service that he provided was absolutely above and beyond. Not only did he get me ranking on Google, he rewrote my whole website which was quite impressive, as its women focused, and having him do that.
“But he really got to know the ins and outs of my business and was able to help me flesh out and write content and articles for that website. He then went and got photos, which are also things I hadn’t thought about. He came in and did those for me as well.
“He really put his heart and soul into this website. And it shows because now when you put in my business name, I actually rank first on Google, which is fantastic.
“That’s actually the main thing that I wanted. Now it’s easy, also easy for me to manage my own website, I can update articles, I can update content, it’s really easy. He’s given me instructions along with that as well.
“The feedback that I get in regard to my website is amazing, women just love it. They really connect to it because David really captured my business, myself, and what I’m trying to do, and it’s fantastic.
“So if you’re a business owner that has any concerns with their website, it’s clunky, it’s not doing what you want, you’re not attracting the clients that you want, I highly recommend that you reach out to David from Harmony Digital.
“It’s a free consult to start off with. The amount of work and information he’ll give you even just from that will absolutely change the way you view your website. And the work that he does, he puts his heart and soul into your website.
“It will save you time, it will save you money in the long run, and it’s outstanding. You’ll love everything that you get from him. It’s fantastic.”
Tracy Prescott – Self Connection
