Taylor’d Plumbing Works’ old website was slow to load, it wasn’t ranking on Google, and it wasn’t promoting key services. Harmony Digital has now delivered a polished SEO website with new branding and a focus on the client’s most profitable services.
Competitive Market
Master Plumber Sean Taylor runs a trusted local business providing plumbing and gas services across Brisbane and Moreton Bay. But he faced the same problem many small businesses have – limited ability to reach new customers in a competitive market place.
Sean’s old website was slow to load, it wasn’t ranking on Google, and it wasn’t promoting his key services. The old site was also blocking website traffic when users’ cookies were not turned on. These issues were costing the Sean lost customer leads and revenue.
Residential Plumbing Market Research
Harmony Digital worked closely with Master Plumber Sean Taylor on marketing options for his business. We explored separate branding options for his plumbing maintenance and pipe inspections services. We also reviewed Sean’s plumbing and gas competitors, and we looked at what Brisbane customers were searching for on Google.
This market research phase helped inform the messaging on the new website. Of equal importance, it helped Sean to find the right balance between his business needs and his marketing budget.
New Website Reaches Customers Online
The new website features new branding, a consistent colour scheme, and professional photographs.
The Home page promotes Taylor’d Plumbing’s general plumbing services and home renovations. A separate Pipe Inspections page promotes Sean’s CCTV and thermal camera inspections, and his blocked drains and repair services.
The website also features prominent call to actions including the Contact Us form so that customers can easily reach the business via email or phone.
Increased Market Share
To help Taylor’d Plumbing grow its market share over time, Harmony Digital also built a News section with plumbing and gas tips that provide answers to popular issues faced by Brisbane home owners.
Sean can now publish updates on Taylor’d Plumbing services, case studies on completed plumbing jobs, and announcements on new products and services.
Digital Marketing Promotes New Branding and Services
After a new website is delivered to a client, Harmony Digital can provide marketing support that helps promote the business grow market share.
For Taylor’d Plumbing we updated their Google Business Profile. This digital marketing support included upload of the new branding and latest photos, plus the promotion of the top plumbing, gas, and pipe inspection services.
The SEO content added to the Google profile includes web links that direct traffic to the Taylor’d Plumbing website.
