Chris Hoy from Essential Bathrooms and Laundries needed a new website that was fast and ranked better in local Google searches. Harmony Digital delivered with a quality website, consistent branding, and on point SEO messaging.
Old Website Technical Issues
When the Harmony Digital team first met with Chris we found that his old Essential Bathrooms website had a lot of technical issues.
The page builder software was clunky to use and it relied heavily on CSS shortcodes. This old fashioned structure made it difficult to switch to another theme or builder without breaking page layouts.
Slow Page Speeds
This old software created bloated programming code, making the website slow to load. As a result, Google PageSpeed ranked the old site a poor 40 out of 100 for the mobile view with a glacial 9.1 second full page load time.
Other issues identified by Google included oversized images that needed optimising, and JavaScript and CSS programming code that needed to be lazy loaded so the first screen content could display quickly.
Website Security Issues
Of greatest concern were the security issues. Several website plugins were no longer supported by the software developers. This vulnerability increased the chances of the old site being hacked.
A total rebuild with modern software was needed to address all the technical, speed, and security issues.
New SEO Website
Harmony Digital has now delivered a quality new website for Essential Bathrooms.
Customers can easily find topics of interest after we improved the navigation, and pared back excess web pages and duplicated content.
Top Score on Google PageSpeed
The new Essential Bathrooms website looks fresh and appealing and it ranks higher on local Google Searches.
What we are really happy about is the page speed. Google ranks the new website at 99 out of 100 for mobile view with a fast 1.9 second full page load.
New Shower Repairs Page
A new Shower Repairs page was created to promote a growing demand for bathroom leak detection, tile grouting, shower resealing, and other bathroom maintenance services.
The website also provides customer education on the dangers of asbestos in old bathrooms, and the long term structural damage caused by leaking bathrooms and showers.
Essential Bathrooms Client Profile
With all business websites Harmony Digital ensures that the clients’ qualifications, trade licences, and industry memberships are highlighted. This is important information for potential customers so they can feel comfortable with the key people in the business.
In the About Us section of the Essential Bathrooms website we promoted Chris’ 35 years experience in the building industry, his Master Builders Queensland membership, and his building qualifications.
Calls to Action
On core web pages including Home, About Us, and Services, its important to have regular calls to action for potential customers to call the business, fill in an online form, or visit the store. CTAs are conversation starters and they help turn “just looking” into sold.
On the Essential Bathrooms website there are clearly spaced out CTAs that are visually appealing, address a market need, and are easy to use.
Essential Bathrooms Testimonial
“David was recommended to me by another business. I must say it was a lifesaving decision to trust and utilise his services. David and his team have a genuine passion for what they do.”
Chris Hoy, Essential Bathrooms & Laundries
Kallangur, Moreton Bay
