US based Knife Buzz supplies independent product reviews on a wide range of knives used in the kitchen, home, outdoors, and at work. The website’s primary audience is in North America.
Edwin from Knife Buzz needed his existing website overhauled to increase the amount of traffic, and the number of time visitors spent on the site.
Old Knife Buzz Website Prior to SEO Renovation
Prior to the renovation, Knife Buzz had a high bounce rate because most people were not able to find products of interest and then buy them. The site also had dead web links, out-of-date content, and old advertisements.
Knife Buzz Website After SEO Renovation
Harmony Digital renovated the website with a dedicated home page. The home page features three core purpose areas for kitchen, outdoors, and tactical knives.
Each category attracts different customers with vastly different interests. Visitors can now easily find the product reviews that interest them and then order online.
SEO Renovated Website With Dedicated Home Page
As part of the SEO renovation, Harmony Digital also:
- Designed a user-friendly layout
- Overhauled the website architecture
- Built dedicated product pages for the main categories
- Simplified the navigation
- Improved the site search tool
- Applied SEO metadata descriptions to the content
Google Site Indexing Fixed
As part of the Knife Buzz content review, Harmony Digital found a large number of product pages that were not being indexed in Google Search results. Some pages were also being blocked or redirected.
Following the SEO renovation, all pages are now properly categorised and Google indexed so they can be easily found by Knife Buzz’s customers.
New Markets For Knife Buzz
As part of the project Harmony Digital gave Edwin strategic marketing advice on customer demand for existing and new product ranges. This advice has allowed Edwin to reposition his business and target more profitable product ranges.
Knife Buzz Ongoing Website Support
Harmony Digital is providing Knife Buzz with ongoing support including:
- Website management
- Software and security updates
- Editing existing content
- SEO content creation
eCommerce Friendly Website
The renovated Knife Buzz website has also been built with e-commerce in mind. The WooCommerce plugin can be easily added to this WordPress website – if the client decides to change his focus from product reviews to drop shipping or a bricks and mortar store.
