Knife Buzz needed their existing website overhauled to increase the traffic and the number of time visitors spend on the site. Harmony Digital delivered a quality SEO website that has helped rebrand the business, improve their local Google Search ranking, and increased the number of customers.
Old Knife Buzz Website Prior to SEO Renovation
Knife Buzz provides expert advice and reviews a wide range of knives, swords and other blades. The primary audience is in North America.
Prior to the renovation, Knife Buzz had a high bounce rate because it was hard to navigate and the search function did not work. The business was losing sales because customers could not find products of interest and then buy them.
Technical SEO Issues
Technical and content issues all contributed to a poor Google Search ranking which meant less customers and sales.
The old website’s technical SEO issues included:
- Slow page speed
- Flabby CSS and JavaScript code
- Out of date software
- Dead web links
Content SEO Issues
The old site also had these content issues:
- Poor quality articles with limited content
- Blurry, low resolution images
- Old advertisements
New SEO Knife Buzz Website
Harmony Digital rebuilt the Knife Buzz website with a dedicated home page, clear navigation, and content layout.
The new design now funnels customers to popular category pages including kitchen, crafting, outdoors, and collectors knives. Website visitors can easily find the knife reviews that interest them and then order online.
New SEO Website Key Features
Harmony Digital delivered these key features in the new SEO website:
- User-friendly layout
- Simplified Header and Footer navigation
- Dedicated product pages for the main categories
- Improved site search tool
- New SEO titles and descriptions for all pages
- Quality product images
Google Site Indexing Fixed
As part of the Knife Buzz content review, Harmony Digital found a large number of product pages that were not being indexed in Google Search results. Some pages were also being blocked or redirected.
Following the SEO renovation, all pages are now properly categorised and Google indexed so they can be easily found by Knife Buzz’s customers.
New Markets For Knife Buzz
As part of the project Harmony Digital provided Knife Buzz with strategic marketing advice on customer demand for existing and new product ranges. This advice allowed the business to target more profitable product ranges.
Digital Marketing Tools
As part of our Digital Marketing support, Harmony Digital also built these tools:
- Mailchimp account and email campaign
- Mailchimp newsletter template with Knife Buzz branding
- Website form with automated Mailchimp email subscriber list
Knife Buzz Ongoing Website Support
Harmony Digital is providing Knife Buzz with ongoing support including:
- Website management
- Software and security updates
- Editing existing content
- SEO content creation
E-commerce Friendly Website
The renovated Knife Buzz website has also been built with e-commerce in mind. The WooCommerce plugin can be easily added to this WordPress website – if the client decides to change his focus from product reviews to drop shipping or a bricks and mortar store.
