Leadership Consultant Hanlie Froes specialises in transforming Brisbane businesses so owners gain more time, increase productivity, and increase profits. Hanlie needed a new website to funnel new client enquiries and to promote her new Stremlin branding.
Harmony Digital has delivered a polished web design that builds the Stremlin brand and helps Hanlie reach more clients online.
Enhanced Landing Page
Hanlie’s initial brief was for a landing page with limited text and functionality.
Harmony Digital delivered a more comprehensive design solution. The new Stremlin website promotes Hanlie’s key services, features client testimonials, and includes a secure contact form.
Options to Add New Website Functions
We built this single page website so that it can be easily expanded to include navigation links and dedicated services pages as the Stremlin business grows. We also ensured that the website’s colour scheme and design layout is consistent with the new Stremlin branding.
Stremlin Logo Designs for New Website
Harmony Digital expanded on the draft logo design provided to the team. We polished this design and created a landscape (inline) logo for the website header, a stacked (square shaped) logo for the website footer and meta content, and a small favicon for display on website tabs.
Digital Marketing Tools
As part of the website build Harmony Digital set up useful digital marketing tools including Google Search Console and Google Analytics. These tools feed secure data to the Site Kit by Google dashboard on the Stremlin website.
Hanlie can now track who is visiting her website and what they are interested in.
New Website Google PageSpeed Results
Harmony Digital builds quality SEO websites with efficient programming code. This quality can be best demonstrated in the Google PageSpeed tests that we ran on the mobile and desktop versions of the Stremlin website.
When the website was first published the mobile view was ranked by Google at 98 out of 100. The desktop view was ranked at 100. These results show that the Stremlin website is fast to load and it’s performance, accessibility, best practices, and SEO content all meet Google’s tough standards.
Google Friendly Function Pages
Google penalises a business website’s search engine ranking when the site does not include privacy and terms of use pages that define how user data is stored and protected.
As a solution, Harmony Digital includes privacy and terms of use function pages as standard in our client website builds.
Stremlin’s Privacy Policy page provides detailed advice for website visitors on how their personal information is handled in accordance with Australian privacy legislation. Stremlin’s Terms of Use page covers the reasonable use of the website, copyright, disclaimers, and other requirements under Australian law.
