Brisbane SEO Services
Best SEO Brisbane Agency
Today’s business environment is competitive and constantly changing. Keeping across the latest customer, technology and industry trends is essential for long term viability. This is particularly true online. However, if your customers cannot find your business, they will turn to tech savvy competitors.
SEO Keywords Rocket Boost Search Rankings
Harmony Digital builds search engine optimised (SEO) websites to help increase online sales.
We start our SEO research by analysing the keywords and phrases your customers use when they search online for solutions to their problems. We also find the keywords your business ranks for, and the keywords that your competitors are leading on.
We then weave the highest-ranking Google Search keywords and phrases into your website with SEO content, title descriptions, links, and meta data descriptions.
SEO Keywords Rocket Boost Search Rankings
Harmony Digital builds search engine optimised (SEO) websites to help increase online sales.
We start our SEO research by analysing the keywords and phrases your customers use when they search online for solutions to their problems. We also find the keywords your business ranks for, and the keywords that your competitors are leading on.
We then weave the highest-ranking Google Search keywords and phrases into your website with SEO content, title descriptions, links, and meta data descriptions.
Compete Against Competitors in Bigger Markets
A Digital Presence Helps You Compete
In an online sales environment, well placed digital real estate can be more important than a business location or geographic borders.
Depending on your business focus and market scope, a SEO optimised website can also allow you to compete against larger competitors, and across city, state, and national boundaries.
As part of our research and competitor analysis, Harmony Digital alerts you to new market opportunities that you may not be aware of that. Where these opportunities align with your business goals, we can promote them on your SEO website. Refer to our Website Development Process for more information.
“Businesses that don’t have a search engine optimised website are giving away customers”
Harmony Digital builds customised websites with SEO content that promote our clients’ most profitable products and services. An SEO optimised website can rocket boost your search rankings. It puts your business in front of customers who may have never heard of your products and services.
Search Optimisation vs. Paid Advertising
Google AdWords PPC (pay per click), Facebook Ads and other paid advertisements can deliver good, short-term spikes in customer traffic and sales. However, organic SEO delivers long-term, sustainable profits for your business.
A search engine optimisation campaign can deliver thousands of dollars in extra revenue to a business without paying a cent in web advertising. This is because SEO websites built for local markets can rank organically for popular search terms used by their customers.
With ongoing refinement of the site’s content and regular addition of articles, newsletters, or other content local websites can achieve high search engine rankings for the most competitive keywords in their industry.
"SEO optimised websites are more likely to be shortlisted in the purchase phase."
Understand How Your Customers Behave Online
Improving your business’ search rankings starts with understanding who your customers are, and their search behaviour during the buying cycle. This cycle includes the awareness, consideration, and purchase phases.
Awareness Phase – The customer has a problem and starts searching online for solutions using general search terms such as ‘fix my antenna’ or ‘TV repair’.
Consideration Phase – The customer better understands the problem and is now refining their search for the best solutions. During this phase, the customer adds location, product type or product features to their search descriptions. For example, ‘digital TV antenna repair Brisbane’.
Purchase phase – The customer has happy with their research, is ready to buy, and has a general idea who to buy from. At this stage they will search directly using the company. For example, ‘XYZ Antenna Repairs’.
How Websites Are Ranked In Google Search Results
Generating cost-effective leads from organic traffic is a mixture of science and art. Google can and does change its algorithms which in turn can boost or drop a website’s search rankings. Google is interested in authoritative, quality content. Local content ranks higher because that is where most customers search for goods and services.
Keyword Relevancy – Google’s algorithm includes a focuses on how relevant the web page is to the specific keyword or phrase that the customer has entered. If your content is highly relevant to trending topics that customers are searching for you site will gain increased traffic.
Website Authority – However, there are only so many spots available on page one of a Google search. Websites with high authority, positive customer reviews, regularly updated content, a significant amount of quality backlinks and external links will therefore rank higher than sites with low authority.
Website Accessibility – Google evaluates your website for page speed, ease of navigation, and the ability for customers to view your site on desktop, tablet, and mobile devices.
Mobile Phone Compatible Websites – Mobile phones are becoming the main tool customers use to find goods and services online in Australia. Google penalises websites that are not compatible with small mobile phone screens and touch screen navigation.
Mobile compatible websites also need to be accessible by vision impaired people. Common issues include text that is too small to read and navigation buttons that are hard to click on.
Get Seen Online By Your Customers
The Easy Way
Mobile and Tablet Friendly Websites
Mobile phone based internet searches and website views are rapidly overtaking people using desktop computers. In response, Google is cutting the search ranking for websites that are not mobile phone compatible. This is a particular issue for older style business websites.
As a solution, Harmony Digital builds websites that look good on the desktop, tablet, and mobile phone. We ensure each version meets Google’s content layout, text size, spacing, navigation and readability criteria.
We also set up Google Search alerts to address layout or accessibility issues flagged by the search engine. If you opt for Harmony Digital’s ongoing website management service, we look after this for you.
Organic SEO Brisbane
- Focus on SEO optimised website
- Google organic search results rather than Local SEO or paid advertising
- Customised content designed for high search rankings and customer clicks
Potential customers will only find your website by chance if your website is not SEO optimised to organically rank in the major search engines. Luring customers with paid advertising can be expensive and stops working when you stop paying.
The cost-effective solution is to have a website that organically attracts larger traffic volumes to your website. Otherwise your business is simply losing customers to your competitors.
As a Brisbane SEO agency Harmony Digital understands the need to offer our clients affordable SEO services and to build optimised websites that reach local customers.
Delivered as part of an ongoing organic SEO campaign, we help customers find your website and engage with your products and services. Most importantly, prospective customers see easy to use call-to-actions to phone your business, register an enquiry, or to make a purchase off your website.
Google, Apple Maps & Bing Listings
Harmony Digital’s Local SEO service is a powerful tool for driving customer traffic to your website because they can rate highly on local Google and Apple search and map results. For local businesses, these listings are a must have.
Clients who select this service have their website promoted in customised listings on Google Business Profile (Google My Business), Apple Places On Maps (Apple My Business), and on Bing Places for Business (Microsoft).
These listings feature a website’s most important services, current offers, and operating hours. They are useful for raising your website’s profile when customers are searching for local businesses and services using a web browser, or the Google Maps or Apple Maps mobile phone apps.
These Google and Apple business listings are useful even when your customer base is older. This is because their tech savvy children are often completing research and making online bookings on their relative’s behalf. Younger family members also influence family buying decisions.
- Focus on ranking in Google Search, Google Maps, Apple maps and Bing
- Small amount of website changes, content production, and technical SEO
- Time consuming to build and have listings authorised by search engines
- Technical and SEO skills needed to get the best results
Focus on ranking in Google Search, Google Maps, Apple maps and Bing
Small amount of website changes, content production, and technical SEO
Time consuming to build and have listings authorised by search engines
Technical and SEO skills needed to get the best results
Ecommerce Website Design Brisbane
If your business needs to build a website to sell products Harmony Digital can integrate WooCommerce – the best ecommerce website creator for small to medium businesses. WooCommerce is used in over 3.9 million websites and it powers close to 30% of stores ranked in the top million globally.
WooCommerce can help your business convert website traffic into online sales. For example, this plugin enables membership subscriptions to encourage ongoing engagement with your customers. WooCommerce also offers dynamic content loading so that your top-rated products automatically load on web pages and your website’s search results.
From a customer’s perspective, WooCommerce is easy to use and offers the flexibility to choose single or custom product selections. This platform also supports payment via major credit cards, bank transfers, Google Pay, Apple Pay, PayPal, Square, and Stripe.
Technical SEO Boosts Website Performance
Our expert SEO service includes refining of XML and Robots.txt settings, JavaScript, CSS style sheets, and programming code on your website. This work is time consuming but important as it ensures your website loads quickly and is secure.
Technical SEO also ensures that web page tasks such as services such as dynamic content loading, contact form submissions, and customer analysis and tracking are working correctly.
We pay particular attention to your website’s page speed as Google will downgrade a site’s search ranking if pages take too long to load. This is why we simultaneously build your website for quick and professional display across desktop, tablet, and mobile devices, as well as popular web browsers such as Google Chrome, Mozilla Firefox, Safari and Microsoft Edge.
Harmony Digital also:
- Builds and refine sitemaps to help search engines to find and rank your web pages
- Strengthens the internal linking structure between key pages
- Fixes broken external weblinks; and
- Improve webpage URLs to enhance their search engine visibility
SEO Solutions Delivered With Your Needs in Mind
Boost Rankings With Backlinks and Citations
If you are looking for the best local SEO company in Brisbane, then look no further. Harmony Digital takes the time to listen to your needs, we offer strategic advice, and we then build customised web solutions.
To help your website’s SEO performance, we add backlinks from your site to authoritative external sites. We also ensure that your business features in the key search engine and business directories across the internet.
Reputation Management and Building Your Business’ Online Brand
Positive customer reviews featured on Google are highly influential and are a driver of new enquiries and sales. Harmony Digital will support your business to maximise these reviews.
One effective way is to send satisfied customers a direct link to your Google Business Profile so they can easily register their comments and a star rating. Harmony Digital can set up your Google profile as part of the website development process.
Harmony Digital's SEO Process
With all the steps in the website development process, we are happy to explain what we are doing. We can walk you through each step so that you understand how your website is working for you. This gives you the ability to manage the website and content updates.
Alternatively, Harmony Digital can continue day to day management of the website, leaving you free to concentrate on your wider business.
Website Domain Check
As part of our audit of a client’s current website, Harmony Digital runs an audit on the site, domain, and hosting. We assess the website’s reputation in the market, also known as domain authority. We also check if similar named domains are in use overseas that could detract from the client’s site.
Where necessary, we will suggest to a client that a new domain name that uses a highly searched phrase to increase the business’ local search rankings. In this situation we redirect customer enquiries from the old to the new domain.
Website Hosting Provider Check
Harmony Digital analyses your current web host and the server that your site is sitting on. It is quite common for Australian websites to be housed on overseas servers. Web pages take longer to load which causes higher customer bounce rates.
Impatient customers simply will not wait for slow websites. We vet your hosting service for this issue, and we assess page load and resource allocation. If there are too many websites housed on a host’s server, or one of the websites has higher traffic and resource demand, it can affect the page speed and customer experience for the other sites.
Harmony Digital has expertise in fixing these issues including switching servers and hosting providers where required. We also add WordPress caching and speed optimisation plugins.
Where a client website is servicing customers both in Australia and overseas, we can add the Cloudfare Content Delivery Network (CDN) to boost local web page speeds. When required, Harmony Digital can also build parallel websites for customers based in different countries.
Recurring SEO Audit And Ongoing Website Management
After delivery of your website your team can edit the pages and add content. Harmony Digital installs WordPress plugins so your team can track your website’s performance and email alerts when errors occur.
Alternatively, Harmony Digital can provide Ongoing Website Management where we keep your website running smoothly. This service can include paid hosting, WordPress software updates, security updates, offsite backups, site technical support issues, editing existing pages and adding content to support your business’ sales campaigns, customer engagement, and other activities.