Harmony Digital empowers small businesses and local professionals with website design and digital marketing services that help deliver results. As an internet marketing company, we tailor solutions to suit the client and to help them propel to the next leave level.
Master Plumber David Sfettina from DJS Plumbing and Gas Services is a recent client. David specialises in 24 hour emergency call outs, clearing drains, backflow testing, hot water systems, water heater installations, and gas heating.
Plumber Focussed Marketing Advice
After meeting with David and discussing his business priorities, Harmony Digital advised that he needed:
- Strategic advice on the Brisbane market and customer demand for plumbing and gas services
- Updated SEO content that better explained the DJS services
- Updated branding, photos, and graphics added to the website, Google Business Profile, and social media channels
- Ongoing digital marketing and technical support after the website renovation
Market Research on Brisbane Plumbing Websites
Harmony Digital started by analysing the old DJS Plumbing website. We then ran market research on the top competitors to see how they were attracting customers.
We advised David that the website was missing popular keywords and phrases that Brisbane customers use when they search for a plumber. The old website was also missing Brisbane specific geotagging that Google needs to rank DJS Plumbing in local Brisbane search results.
We also conducted a detailed analysis of the DJS website’s WordPress settings, plugins, and directory files. We advised David that the DJS website had technical issues that were slowing down the website and making it difficult for customers to find his business online.
SEO Solutions for Plumber Website
Harmony Digital overhauled the existing website and we have added new content and services to help DJS target strata management clients.
This work includes:
- Search engine optimised content added to the Home, Services, and Contact Us pages
- New About Us page built to promote DJS’ master plumber credentials and act as an important marketing funnel to key services
- New Latest News page with regular SEO blog posts being added to help increase DJS’ digital footprint and rankings in local Google searches
- New Header and Footer navigation with improved branding, layout, and navigation across desktop, mobile, and tablet views
- Updated Google Business Profile reviews added to the testimonial sections on the DJS Plumbing Home, About Us, and Contact Us pages
- Professional photos added to the website and the Google profile to promote the new DJS brand and the full range of plumbing and gas services
Ongoing Marketing, SEO, and Web Design
Harmony Digital is also providing DJS Plumbing with ongoing support including:
- Strategic marketing advice to position DJS for future growth areas
- SEO website design to build dedicated web pages that rank on Google for the most profitable services
- Ongoing website maintenance including security scans, software updates, and website backups
Updated Google Business Profile
Harmony Digital has also updated the branding and content on the DJS Plumbing Google Business Profile and on the DJS social media channels including LinkedIn and Facebook.
