Yambacoona House is a beautiful federation home offering short stay accommodation for travellers escaping from the city. This King Island paradise is a short flight from Melbourne and offers pristine beaches, world class golf courses, and outstanding gourmet food to saviour.
Following an extensive renovation the owners established their short term stay business. But they needed strategic advice to build their brand and to differentiate their services from competitors.
King Island Accommodation Marketing
This is where Harmony Digital is providing a helping hand. We have delivered a new SEO website that is marketing the property to a wider pool of customers looking for a unique experience on an island getaway.
Destination Marketing Key Focus of Tourism Website
Through active destination marketing the new website is able to reach a wider range of customers and rank better on Google, Airbnb, and other travel accommodation websites. The website has a dedicated Explore King Island section that features natural attractions and promotes other King Island tourism businesses including guided tours, restaurants, and fun things to see and do.
Locally sourced gourmet food and produce is celebrated including the world famous King Island soft cheeses, export grade beef, and fresh seafood.
Other articles promote King Island’s beach front golf courses, walking, photography, and off-road guided tours, advice on the local coastline, and insider tips on the best surfing spots.
Tourism Website Promotes King Island History
The owners of Yambacoona House are proud of their King Island heritage and want to share their world with visitors. History buffs can learn more about Yambacoona House in a dedicated article that covers the establishment of this federation era homestead as a working farm, through to its full restoration and reimagining as comfortable farm accommodation.
Ongoing Marketing Support
Harmony Digital is providing Yambacoona House with ongoing marketing support including drafting new articles and social media posts. We have also updated the client’s Google Business Profile with the new branding and cross promotions of key features on the website.
