Digital marketing is advertising delivered through digital channels such as websites, social media, and search engines. It helps build brands and connects customers with your products and services.
Fit For Purpose Digital Marketing Strategy
Not all digital marketing tools will work for every business. We take the time to understand your business and suggest the best tools to reach your customers.
Our market research can uncover competitors, new customers, and the latest trends. Our research is useful for defining where products and services are in higher demand.
Stage of life decisions such as having children or buying a car or home often drives customer demand. When we find new customer hotspots for your business, we add them to the marketing strategy.
This strategy provides a business with a clear plan for online engagement. It is also a solid evidence base for a business to direct resources to the most profitable segments.
Reach The Right Customers Online
Harmony Digital are your Brisbane SEO experts. We deliver copywriting and editing services that helps you reach and influence customers.
We can help you communicate with your customers via a range of online channels, including email newsletters.
Understand How Your Customers Behave Online
Reaching more customers starts with understanding who your customers are, and their search behaviour during the buying cycle. This cycle includes the awareness, consideration, and purchase phases.
Awareness Phase
The customer has a problem and starts searching online for solutions using general search terms such as ‘fix my antenna’ or ‘TV repair’.
Consideration Phase
The customer better understands the problem and is now refining their search for the best solutions. During this phase, the customer adds location, product type or product features to their search descriptions. For example, ‘digital TV antenna repair Brisbane’.
Purchase Phase
The customer is happy with their research, is ready to buy, and has a general idea who to buy from. At this stage they will search directly using the company.
SEO optimised websites are more likely to be shortlisted in the purchase phase where they are authoritative, provide answers to popular questions, and meet the needs of customers in a local market.
Sending your customers regular updates is an effective way for your businesses to own its narrative. Regular communication also extends the lifetime value of your customers.
Quickly Address Customer Issues
A surprising number of Australian businesses are not proactively engaging with customers online. Failure to respond to customer complaints can cause reputational damage. Businesses who don’t keep up with the latest marketing tools can also lose sales to tech savvy competitors.
A smart solution is to track customer feedback on product review sites and social media. Addressing the customer’s concerns and communicating the outcome is the next step.
Harmony Digital offers add on services for online monitoring of customer feedback. We offer tools to help your business respond to any issues.
Digital Marketing turns ‘Just Looking’ into Sold
Your business cannot rely on printed flyers or the Yellow Pages to reach customers. You need digital marketing tools to increase build your brand, promote your products and services, and to increase sales.
Well placed digital real estate can be more important than a business location or geographic borders. At Harmony Digital, we take the time to understand your business needs. We then develop a digital marketing mix that suits your budget and helps get your business seen by existing and new customers.
A Digital Presence Helps You Compete
Harmony Digital’s digital marketing services for Brisbane businesses can include:
- Building a SEO optimised website that helps you stand out from competitors
- Ongoing creation of website content that engages your customers
- Building or updating a Google Business Profile for increased website traffic
- Creating new business directories listings with web links pointed to your website
- Building or updating social media channels and adding new posts to helps drive traffic to your website
- Online paid advertising to raise digital profiles and support product and service campaigns
- Email marketing to keep existing customers and attract new customers
Google Business Profile
Harmony Digital’s Local SEO service is a powerful tool for driving customer traffic to your website because they can rate highly on local Google and Apple search and map results. For local businesses, these listings are a must have.
Clients who select this service have their website promoted in customised listings on Google Business Profile, Apple Business Connect, and on Bing Places for Business (Microsoft).
These business directory listings feature a website’s most important services, current offers, and operating hours. They are useful for raising your website’s profile when customers are searching for local businesses and services using a web browser, or the Google Maps and Apple Maps mobile phone apps.
Email Marketing for Brisbane Businesses
Email marketing tools such as Mailchimp are a great supporting digital marketing tool once your key communication channels are up and running. Email newsletters can promote new products and services on your website. They also raise awareness of existing products and services that have low visibility.
Newsletters work best when they have easy to understand calls to action. These include making a phone call or clicking on a link to view products on your website. For extra impact, emails should be cross promoted via website, social media, and sales channels.
Digital Marketing Client Case Study
For example, Harmony Digital supports our client GTEK Infrared with regular Mailchimp newsletters. These newsletters help GTEK promote new thermal imaging products, advertise upcoming training courses, and cross promote their latest thermal imaging case studies.
When a Mailchimp newsletter is sent to GTEK’s customers, Harmony Digital then publishes a web based version on the GTEK website, and then cross promotes the newsletter on their Google Business Profile, Facebook page, and LinkedIn page.
