Today’s business environment is competitive and constantly changing. Keeping across the latest customer, technology and industry trends is essential for long term viability. This is particularly true online. If your customers cannot find your business with a SEO website, they will turn to tech savvy competitors.
Fit For Purpose Business SEO Website
At a practical level, Brisbane businesses need Search Engine Optimised (SEO) websites that encourage customers to use their products and services. However, many businesses are so busy working in their business that they aren’t sure if their existing marketing is working for them.
These businesses don’t have the time to step back to see the opportunities and risks in their sector, what their competitors are doing, and what their customers’ current and emerging needs are.
Business owners may also think that customers understand their products and services. But the existing sales and marketing channels may not be effectively communicating these benefits.
Outsource to a SEO Website Expert
Outsourcing is a sensible solution where the service is delivered at a reasonable cost. Reliability is important too. Businesses need a website designer who has digital marketing expertise, listens to their needs, and then provides sound strategic advice.
The end goal should be delivery and ongoing support of a customised business website that helps prompt the right call to action to the right customers. This website needs to be optimised to rank on local Google search results to funnel new customers to the business.
Business Focussed Local SEO Website
A well-designed Local SEO website can help:
- Increase market visibility that attracts customers
- Promote new products and services in competitive markets
- Breathe new life into existing products
- Provide points of difference compared to the competitors
- Increase customer leads and sales
Internal, External and Technical SEO for Your Business Website
A properly built SEO website needs to include:
On-Page SEO
Also called Internal SEO, On Page SEO is about crafting the content, keywords, HTML tags, page titles, and the website’s mobile friendliness so that the site appeals to users and ranks higher in search engine results
Off-Page SEO
Also known as External SEO, Off Page SEO enhances a website’s authority, trustworthiness, and relevance in search engine results. For example, adding web links to relevant industry organisations that can vouch for the company’s expertise.
Technical SEO
Technical SEO helps search engine bots crawl, index, and render a website so that it ranks in local search results. This work includes optimising HTML, JavaScript, and CSS programming code so that web pages load quickly across desktop, tablet, and mobile platforms.
The Bottom Line Is Critical
Business owners need to ask themselves if they could achieve the same result without outsourcing to a digital expert. For example, via the business’ existing customers, a generic Facebook page, a Yellow Pages advertisement, or word of mouth? In many cases, the answer to this question is no.
The business then needs to ask themselves if outsourcing if the supplier is the best fit for their business. Will the business get the customer service level that has been promised? Can the provider pivot quickly to changing business needs? And most importantly, will the digital solution lead to increased sales?
A SEO Website Turns Just Looking Into Sold
Businesses who don’t have a search engine optimised website are giving away customers. This is because traditional communication channels such as printed flyers are not able to reach your high-value customers online.
How Can Harmony Digital Help Your Business?
Harmony Digital is your local SEO expert. We build SEO websites to help businesses build their brand, raise awareness of their products and services, and increase sales inquiries.
An SEO website and supporting digital marketing can help your business reach the right customers to promote your key products and services. Online engagement with your customers also helps you address their wants, needs, and concerns. This process is critical for turning ‘just looking’ into sold.