Many businesses don’t have the time to investigate online marketing solutions. And there is often limited time to develop an effectively marketed SEO website that promotes their products and services.
Fit For Purpose Business SEO Website
At a practical level, Brisbane businesses need SEO websites that encourage customers to use their products and services.
However, many people are so busy working in their business that they aren’t sure if their existing website is working for them. And they don’t have the time to step back to see the opportunities and risks in their sector, what their competitors are doing, and what their customers’ current and emerging needs are.
Businesses may also think that customers understand their products and services. But the business’ existing channels may not be effectively communicating these benefits.
Outsource to a SEO Website Expert
Outsourcing is a sensible solution where the service is delivered at a reasonable cost. Reliability is important too. Businesses need a website designer who has digital marketing expertise, listens to their needs, and then provides sound strategic advice.
The end goal should be delivery and ongoing support of a customised business website that helps prompt the right call to action to the right customers. This website needs to be search engine optimised (SEO) and include supporting digital tools that funnel new customers to the business.
Business Focussed Local SEO Website
A well-designed Local SEO website can help:
- Increase market visibility that attracts customers
- Promote new products and services in competitive markets
- Breathe new life into existing products
- Provide points of difference compared to the competitors
- Increase customer leads and sales
Internal, External and Technical SEO for Your Business Website
A properly built SEO website needs to include:
- On-Page SEO or Internal SEO is about crafting the content, keywords, HTML tags, page titles, and the website’s mobile friendliness so that the site appeals to users and ranks higher in search engine results
- Off-Page SEO or External SEO enhances a website’s authority, trustworthiness, and relevance in search engine results. For example, adding web links to relevant industry organisations that can vouch for the company’s expertise
- Technical SEO helps search engine bots crawl, index, and render a website so that it ranks in local search results. This work includes optimising HTML, JavaScript, and CSS programming code so that web pages load quickly across desktop, tablet, and mobile platforms
The Bottom Line Is Critical
Business owners need to ask themselves if they could achieve the same result without outsourcing to a digital expert. For example, via the business’ existing customers, a generic Facebook page, a Yellow Pages advertisement, or word of mouth? In many cases, the answer to this question is no.
The business then needs to ask themselves if outsourcing if the supplier is the best fit for their business. Will the business get the customer service level that has been promised? Can the provider pivot quickly to changing business needs? And most importantly, will the digital solution lead to increased sales?
A SEO Website Turns Just Looking Into Sold
Traditional communication channels such as printed flyers are not able to reach your high-value customers as a targeted SEO optimised website can.
Customers make purchasing decisions at a click of a button from a local web search, Google map listing, or online promotions such as local directories. These channels are more likely to drive customer traffic to optimised websites.
An SEO website can help your business reach the right customers to promote your key products and services. Online engagement with your customers also helps you address their wants, needs, and concerns. This process is critical for turning ‘just looking’ into sold.
How Can Harmony Digital Help Your Business?
Harmony Digital is your local SEO expert. We deliver Brisbane businesses with intel on current and emerging trends. We then use this intel to inform customer focussed messaging on search engine optimised websites that attract customers’ eyeballs.
