Brisbane based Fix My Antenna repairs TV antennas and installs data cables and internet connections. They needed a website and Google Business Profile to support their launch . Harmony Digital delivered a digital marketing solution that has kept the phone ringing.
Harmony Digital Marketing Advice
When Harmony Digital partners with a business we provide strategic marketing advice that helps inform key decisions on customer demand for their product and services.
Our comprehensive market research also identifies our clients’ key competitors, changing market trends, and business opportunities. We then use this research for brand creation and positioning, and to identify the best digital tools and SEO messaging to reach customers online.
Best Return on Investment
Harmony Digital’s market research informs practical advice and identifies where the marketing budget will deliver the best return on investment.
With Fix My Antenna, we helped James better understand who his customers are, and where the untapped demand is.
Our research also saved him money. We were able to narrow down his service regions and reduce travel and operating costs by avoiding over-serviced by competitors. We also factored in Fix My Antenna’s on-site quoting, and installation costs.
Google Profile Helps Fix My Antenna
In addition to the website, Harmony Digital set up a range of external listings to promote Fix My Antenna’s services.
This includes the creation a Google Business Profile and other business directory listings. The Google profile has been a smart investment because it directs new customers to the Fix My Antenna website.
Ongoing Web Support for Fix My Antenna
Harmony Digital is providing Fix My Antenna with ongoing support including:
- Website management including software and security updates
- SEO content creation and editing
- Ongoing marketing services as Fix My Antenna’s business continues to grow. This includes new directory listings, cross promotions, and day-to-day essentials such as the print design of new business cards and corporate shirts
Ecommerce Compatible WordPress Site
The Fix My Antenna website has been built with e-commerce in mind. This function can easily be added onto the WordPress site as Fix My Antenna expands its products and services.
Fix My Antenna SEO Website Results
Fix My Antenna has customer calls to action and three core purpose areas prominently located ‘above the fold’.
The core purposes represent Fix My Antenna’s most important services – TV antenna, NBN internet, and data cable repairs and installations.
In the first two months the new Fix My Antenna website generated a 60% increase in customer calls. It was also organically ranking on Google higher than big name competitors.
