Brisbane Website Design
Business Websites That Build Market Share
Harmony Digital specialises in SEO website design. We build local brands by helping Brisbane businesses promote their products and services to customers online.
Convert Clicks Into Paying Customers
Do you need a website, or do you have a site that needs refreshing? Harmony Digital builds Search Engine Optimised (SEO) websites that:
- Promote your most promising products and services
- Build online profiles for brands with low market recognition
- Work seamlessly across desktop, tablet, and mobile devices
- Make it easy for your customers to navigate the site and find information
- Feature clear calls to action that help turn leads into sales
Get Seen Online By Your Customers
The Easy Way
Custom SEO Websites For Brisbane Business
Harmony Digital does not build pre-packaged websites. These sites might look pretty but they are rarely effective.
Harmony Digital runs extensive market research on your industry, competitors, and market trends. This research helps inform a business website that enhances your existing sales and communication channels.
Our custom built websites include search engine optimised content. SEO messaging resonates with customers and leads to higher sales. SEO also helps your site rank on the search engines for relevant topics.
Successful Websites Are Built on Quality Research
Market research is a critical step. It includes competitor analysis and customer concerns that need addressing. Our research also flags current and future trends in your industry sector and digital marketing opportunities for your business to pivot and expand.
This research is vital for positioning your business online, and where Harmony Digital can help your business reach untapped customer demand.
Building Your SEO Website
There are three key steps in the website development process to create a professional looking, structured site.
1. Harmony Digital completes market research on your sector to uncover market opportunities. We then draft SEO optimised web content that targets your most promising opportunities.
2. We develop a wireframe of your new website to present your products and services in the best light. This wireframe will detail the site navigation, core service areas, and optional supporting content such as a latest news section. We also include high demand pages that give your site credibility online including the About Us and Contact Us pages.
3. Harmony Digital builds the website, sets up email services (where needed), and sets up the Google traffic analysis tools.
Mobile and Tablet Friendly Websites
Mobile phone based internet searches and website views are rapidly overtaking people using desktop computers. In response, Google is cutting the search ranking for websites that are not mobile phone compatible. This is a particular issue for older style business websites.
As a solution, Harmony Digital builds websites that look good on the desktop, tablet, and mobile phone. We ensure each version meets Google’s content layout, text size, spacing, navigation and readability criteria.
We also set up Google Search alerts to address layout or accessibility issues flagged by the search engine. If you opt for Harmony Digital’s ongoing website management service, we look after this for you.
Ecommerce Website Design Brisbane
If your business needs to build a website to sell products Harmony Digital can integrate WooCommerce – the best ecommerce website creator for small to medium businesses. WooCommerce is used in over 5 million websites and it powers more than 30% of stores ranked in the top million globally.
WooCommerce can help your business convert website traffic into online sales. For example, this plugin enables membership subscriptions to encourage ongoing engagement with your customers. WooCommerce also offers dynamic content loading so that your top-rated products automatically load on web pages and your website’s search results.
From a customer’s perspective, WooCommerce is easy to use and offers the flexibility to choose single or custom product selections. This platform also supports payment via major credit cards, bank transfers, Google Pay, Apple Pay, PayPal, Square, and Stripe.
Real Time Monitoring On Your Website
As part of your website build, Harmony Digital will set up the performance monitoring software including Google Analytics and Google Search Console. We also install page optimisation software to speed up web page views, and Wordfence security software to keep your website safe against cyber attack.
These tools are essential for keeping your website running smoothly. They also help you to better understand who is visiting your site, what they are interested in, and what calls to action they are taking.
Frequently Asked Questions
What is a Website Domain Check?
As part of our audit of a client’s current website, Harmony Digital runs an audit on the site, domain, and hosting. We assess the website’s reputation in the market, also known as the website’s domain authority. We also check if similar named domains is used in Australia, or overseas, that could detract from the client’s website.
Can I Change My Domain Name?
Yes, you can change your business website domain name. However, it is unwise to do so if the existing domain has a high Google ranking. This is because a new domain name may have no domain authority and it will take time to rebuild an existing website’s Google page indexing ranking.
When you request a new domain Harmony Digital can assist you to source and buy one. We use our SEO research to identify popular words and phrases that would be suitable for your industry. We will then provide you with a list of available domains that include highly searched phrases.
A domain name with a popular search phrase can help increase a business’ local search rankings. When the new domain is assigned to the website we can add redirect links that send website traffic from the old to the new domain.
What is a Website Hosting Provider Check?
Harmony Digital analyses your current web host and the server that your site is sitting on. Australian focussed websites are sometimes housed on overseas servers where it can take longer for the page content to be served to Australian customers. Impatient customers simply will not wait for slow websites to load. This causes higher customer bounce rates and lost sales.
When Harmony Digital vets your hosting service, we assess page load and resource allocation, as well as the provider’s security protections, help desk support, and hidden fees. If there are too many websites housed on a host’s server, or one of the websites has higher traffic and resource demand, it can affect the page speed and customer experience for the other sites.
When we identify serious issues we can migrate your website to a higher quality hosting provider. During this migration we add extra WordPress services to improve site security and page speed.
Do I Need a CDN?
Where a client’s Australian website is also servicing customers both overseas, Harmony Digital can add the Cloudfare Content Delivery Network (CDN) services to boost web page speeds in requested countries.
Harmony Digital can also build country specific websites where localised content is needed.
Can I Manage My New Website?
After your new website is built Harmony Digital will provide you with a handover so you can add new content, and run the software updates and security checks. Your new website comes with WordPress plugins that track your website’s performance. You will also receive email security alerts, Google alerts, or other items to attend to.
Alternatively, Harmony Digital can provide Ongoing Website Management where we keep your website and supporting Google tools running smoothly. This service includes WordPress software updates, security updates, off-site backups, emergency technical support, and addressing Google page indexing, verification, and other alerts.
Harmony Digital packages can also include editing existing pages, and adding new content to support your business’ sales campaigns, customer engagement, and other activities.