Brisbane Digital Marketing
Harmony Digital takes the time to understand your business needs. We then develop the right digital tools to get your business seen by existing and new customers.
Reach More Customers Online
Your business cannot rely on printed flyers or the Yellow Pages to reach customers. You need digital marketing tools like a Google Business Profile, LinkedIn, and MailChimp to build your digital footprint. Digital tools work hand in hand with your SEO website to increase customer traffic and to promote your most profitable products and services.
Google Business Profile
Harmony Digital can build or update your Google Business Profile, Apple Business Connect, or Bing Places for Business directory listings.
A Google Business Profile is by far the most important because Google Search is the main tool used in Australia to search for local products and services.
Your profile should promote your business’ most important services, current offers, operating hours, and other basic information. Web links from your Google profile to your website are essential.
Please note that it can be time consuming to build business listings and to then have them authorised by the search engines for publication. Harmony Digital are experts at crafting content for these business profiles and we can navigate you through ID verification hoops.
Business Email Marketing Campaigns
Regular email newsletters and targeted email campaigns help your business stay in touch with your customers and to encourage them to buy your products.
Harmony Digital can build and distribute polished newsletters and email marketing campaigns that:
- Build your business’ profile
- Help you keep existing customers; and
- Build trust and engagement with new customers
Email campaigns work best when your website, social media and other channels cross promote new products and services. It is like getting multiple bites at the cherry.
SEO Keywords Rocket Boost Search Rankings
Harmony Digital analyses the keywords and phrases your customers use when they search online for solutions to their problems. We also find the keywords your business ranks for, and the keywords that your competitors are leading on.
We then weave the highest-ranking Google Search keywords and phrases into your website with SEO content, title descriptions, links, and meta data descriptions.
Add New Content to Build Customer Engagement
Harmony Digital offers ongoing digital marketing support where we create new content for your website and other communication channels. Savvy businesses regularly promote their new product or service, upcoming events, and industry announcements.
Cross-promoting new website content via your business’ LinkedIn, Facebook or other social media accounts helps grow your brand online. It is also an excellent way to increase your Google Search, Google Maps, and Google Business Profile rankings.
Boost Rankings With Backlinks and Citations
Harmony Digital takes the time to listen to your needs, we offer strategic advice, and we build customised digital solutions.
To help your website’s SEO performance, we add backlinks from authoritative websites and business directories that direct traffic to your website.
Ongoing Website Management
The online world is forever changing therefore regular monitoring of your website, evaluating customer interactions, and refining your site is important.
To keep your website running smoothly Harmony Digital offers a range of Website Maintenance Plans. These plans include paid website hosting, WordPress software services to keep your site secure, and off-site backups. We also fix technical issues that can occur between various plugins on your site.
Harmony Digital uses website monitoring software to find opportunities to improve customer retention and sales volume. We can also refine existing content to meet your customers evolving needs and add fresh content to promote new products and services.
As part of an ongoing website management plan, we keep the WordPress software and plugins up to date, and address any issues flagged by Google.
Frequently Asked Questions
How Do I Get More Google Reviews?
Positive customer reviews featured on Google are highly influential and are a driver of new enquiries and sales. One effective way to get more reviews is to send satisfied customers a direct link to your Google Business Profile. Your customers can then post their review and provide a star rating.
Harmony Digital can provide this direct link to you once your new profile is created and your business verification has been approved.
SEO vs. Google Ads: What’s Best for My Business?
Google AdWords PPC (pay per click), Facebook Ads and other paid advertisements can deliver good, short-term spikes in customer traffic and sales.
However, results depend on your industry, the number of competitors, and local demand for your product or service. Some businesses will see instant results while other business are better off focussing on organic SEO, networking, and customer and business referrals. When you stop your campaign you will typically see a drop in enquiries.
Why is Organic SEO Better than Paid Ads?
Organic SEO is substantially cheaper and delivers sustainable, long-term results for your business. Search engine optimised website content can deliver thousands of dollars in extra revenue to a business without paying a cent in web advertising. This is because SEO websites built for local markets can rank organically for popular search terms used by their customers.
The catch with organic SEO is that it can typically take 12 to 18 months for key pages to rank on local Google search results. If you operate in a saturated industry like pest control, it can take substantially longer. The best organic SEO results are seen where the client is proactive adding new content to their website each month, and cross promoting the new pages on their Google profile and social media channels.
How is My Website Ranked in Google?
Generating cost-effective leads from organic traffic is a mixture of science and art. Google can and does change its algorithms which in turn can boost or drop a website’s search rankings. Google is interested in authoritative, quality content. Local content ranks higher because that is where most customers search for goods and services.
What is Keyword Relevancy?
Google’s algorithm includes a focuses on how relevant the web page is to the specific keyword or phrase that the customer has entered. If your content is highly relevant to trending topics that customers are searching for you site will gain increased traffic.
What is Website Authority?
However, there are only so many spots available on page one of a Google search. Websites with high authority, positive customer reviews, regularly updated content, a significant amount of quality backlinks and external links will therefore rank higher than sites with low authority.
How Do I Make My Website Accessible?
Google evaluates your website for page speed, ease of navigation, and the ability for customers to view your site on desktop, tablet, and mobile devices.
Mobile Phone Compatible Websites
Mobile phones are becoming the main tool customers use to find goods and services online in Australia. Google penalises websites that are not compatible with small mobile phone screens and touch screen navigation.
Mobile compatible websites also need to be accessible by vision impaired people. Common issues include text that is too small to read and navigation buttons that are hard to click on.
What is Organic SEO?
Potential customers will only find your website by chance if your website is not SEO optimised to organically rank in the major search engines. Luring customers with paid advertising can be expensive and stops working when you stop paying.
The cost-effective solution is to have a website that organically attracts larger traffic volumes to your website. Otherwise your business is simply losing customers to your competitors.
As a Brisbane SEO agency Harmony Digital understands the need to offer our clients affordable SEO services and to build optimised websites that reach local customers.
Delivered as part of an ongoing organic SEO campaign, we help customers find your website and engage with your products and services. Most importantly, prospective customers see easy to use call-to-actions to phone your business, register an enquiry, or to make a purchase off your website.
How Does Technical SEO Boost Website Performance?
Our expert SEO service includes refining of XML and Robots.txt settings, JavaScript, CSS style sheets, and programming code on your website. This work is time consuming but important as it ensures your website loads quickly and is secure.
Technical SEO ensures that web page tasks such as services such as dynamic content loading, contact form submissions, and customer analysis and tracking are working correctly.
We pay particular attention to your website’s page speed as Google will downgrade a site’s search ranking if pages take too long to load. This is why we simultaneously build your website for quick and professional display across desktop, tablet, and mobile devices, as well as popular web browsers such as Google Chrome, Mozilla Firefox, Safari and Microsoft Edge.
Harmony Digital also:
- Builds and refines sitemaps to help search engines to find and rank your web pages
- Strengthens the internal linking structure between key pages
- Fixes broken external web links; and
- Improves webpage URLs to enhance their search engine visibility